√1000以上 google keyword match types changing 301223
There are four keyword match types Broad match Modified broad match Phrase match Exact match Each play their own role in the way traffic is driven to your text ads No matter how many keywords you choose to have in your ad groups, they should be a carefully chosen blend of the four match types and, change over time with your campaign "This is the fifth time that Google's changed its keyword match type rules (14, 17, 18, 19, and 21), and every time, it has brought a lot of unpredictability to PPC advertisers and unearthed a lot of problems in accounts that are still following the best practices of yesteryear What's more interesting about this time, however, is that it's harder to predict how TL;DR Google takes your broad and phrase match keyword searches and changes them to exact match As you can see the "average monthly searches" for the three match types are the same number, and Google recommends that you run an AdWords estimate to find out traffic for differ...